Mobile Apps: The Rise

Mobile Apps: The Rise

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The COVID-19 pandemic has dramatically shifted how we all use our devices. There has been not only an increase in screen time but also a massive surge in downloads of non-gaming mobile apps.

Many smartphone users are looking beyond gaming apps for essential services that were difficult to access due to the pandemic. Initially, the pandemic saw a spike in downloads of business, education, health and fitness apps. However, as lockdown progressed globally, apps focusing on video-sharing, videoconference and instant messaging increased.

According to App Annie, there were some 1.6 trillion hours spent globally on mobile devices in the first half of 2020. Between February and April 2020, the combined downloads of apps and games across both iOS and Google Play increased from 9.1 billion to 12 billion.

The pandemic has enabled mobile technology to advance by 2-3 years as many businesses are seeking ways to adapt their services to the digital space.

Investing in mobile apps can help your customers and employees become more connected to your business. The benefits of investing in a mobile application are immense— from building a direct marketing channel to increasing brand recognition to customer and employee engagement.

How we can help

Many businesses get lost when developing mobile applications, often having no clear objective in driving their purpose. With Delv’s IDEA solution, we work collaboratively with organisations from concept to delivery, ensuring that they select the right digital experience for their business needs, whether internal or external. Helping bring your idea to reality.

Investing in a mobile-first solution should not be a checkbox item. It is an opportunity for growth, higher retention, successful customer engagement and loyalty. If anything, the COVID-19 pandemic has taught us that consumer preferences are turning digital. We understand creating a successful digital experience requires a substantial amount of people, including strategists, researchers, designers, developers and testers– so let us join the journey with you.